In this eBook you'll find 27 pages detailing my top 10 tips and favourite tools to help you write a Better Brand Plan.  A strategic plan that uncovers breakthrough growth opportunities, drives choices & prioritisation and delivers commercial results.
 
This eBook is the culmination of writing brand plans for over 28 years.  20 years writing my own plans as a global brand marketing professional and the last 8 years as a Strategic Specialist guiding clients to do the same. As a Specialist, I have created my proprietary planning process called Options to Action which has been used to write over 160 strategic brands in 20 categories and 20 markets around the world. 
 
You'll find the best of the Options to Action process in this eBook.  And if you want more, I can design and faciliate a planning process, tailored to your business and brands specific needs.