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Brand Personality is the “new” meaningful point of difference. So how can you dial up yours?
In mature markets, finding a meaningful point of difference using a product attribute, rational or emotional benefit is becoming...
4 min read
267 views
The Sustainability Debate - Protect the Turtles or the Profit?
The sustainability debate has officially peaked with Budweisers Brewed by Wind spot during this years Superbowl. ...
3 min read
26 views
What Do Consumers REALLY Want? And How Can Marketers Find Out?
What consumers say they do is usually very different from what they actually do. So how can we leverage this contradiction to uncover...
5 min read
140 views
The Rise of Small Brands....and What Big Brands Should Do About It.
I love a killer fact! And the one I pulled from a recent McKinsey study really got me thinking………. “...the top 25 manufacturers are...
5 min read
294 views
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