How brands can balance their strategic endurance with the need to remain relevant & agile in today's rapidly changing world.

Managing an icon brand is a great privilege as a marketer. Being the caretaker of a brand that is woven into the fabric of a consumer’s...

In mature markets, finding a meaningful point of difference using a product attribute, rational or emotional benefit is becoming...

I love a killer fact! And the one I pulled from a recent McKinsey study really got me thinking………. “...the top 25 manufacturers are...