Travel is a personal passion and an industry in which I want to learn and work more.  So, I bundled myself off to the Mumbrella Travel...

I attended the Mumbrella Retail Summit in Sydney this year, where we heard from top retail and FMCG/CPG brands such as Uber, Coca-Cola,...

Last week I attended Mumbrella 360, which is Australia's largest marketing & media conference. Conferences are time-consuming, expensive,...

Marketers often get bored long before consumers do. We tend to switch our brand strategy way too quickly and long before we have embedded...

For my final Mumbrella 360 takeaway, I am staying on the topic of the cost of living crisis and how brands can retain and promote value...

A hot topic at Australia's premier marketing conference Mumbrella 360 was the cost of living crisis and how brands can retain and promote...

I've been working on a few Challenger Brand strategy projects lately, so I thought I'd share the strategic approaches and case studies we...

I recently spent a few weeks on a Retail Study Tour in the UK and Central Europe. Here are the top trends I spotted. 1. Tech adoption...

It was a full and worthy agenda, but I've picked my top 3 sessions and those key a-ha moments from Marketing Week's Festival of Marketing...

How to get the boss to see the value in brand planning when they want results now I recently sent out a survey to my community of brand...

Are you grappling with the fact that you have more than one actual or potential target consumer segment? Groups of people who do or may...

When I am creating or evolving a brand positioning with a client, church bells generally ring when we crack the consumer target and...

Clashing two need states to unlock positioning opportunities Let's take off your marketing hat and step into your consumer shoes for a...

Taking time away from business-as-usual to complete a strategic brand plan is often seen as a luxury or a resource burden for many...

How brands can balance their strategic endurance with the need to remain relevant & agile in today's rapidly changing world.

How to protect your brand's strategic endurance while maintaining the sprint pace required in today’s digital world.

Managing an icon brand is a great privilege as a marketer. Being the caretaker of a brand that is woven into the fabric of a consumer’s...

You've been through multiple rounds of creative or media development, and you just aren't cracking the brief? Your agency and your team...

I love hearing about the inspirational stories of entrepreneurs who stumbled across an unmet need or problem as they went about their...

In mature markets, finding a meaningful point of difference using a product attribute, rational or emotional benefit is becoming...