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What’s winning in retail in 2025? Creative, sensorial brand experiences and connective precincts – that’s what!
In my opinion, Europe is at the forefront of retail innovation. So, on my annual Retail Study tour, I immersed myself in the London,...
5 min read
78 views


Attention, relevance and the importance of brand building. Key takeaways from the Mumbrella Travel Marketing Summit 2024
Travel is a personal passion and an industry in which I want to learn and work more. Â So, I bundled myself off to the Mumbrella Travel...
3 min read
10 views


How tech and economic downturn are shaking up Retail and what the top brands are doing about it. My Top five takeaways from Mumbrella Retail 2024,
I attended the Mumbrella Retail Summit in Sydney this year, where we heard from top retail and FMCG/CPG brands such as Uber, Coca-Cola,...
6 min read
80 views


Your Ethically Diverse Consumers Aren’t Hearing You. How to connect with CALD consumers
Last week I attended Mumbrella 360, which is Australia's largest marketing & media conference. Conferences are time-consuming, expensive,...
3 min read
4 views
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