The Brand Planning & Positioning Specialists
We help marketers uncover growth, make strategic choices & find clarity
BRAND STRATEGY
Do you need to:
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Write a strategic brand plan that drives choice & prioritisation, creates direction & delivers strong commercial results?
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Develop or sharpen your brand positioning to be relevant to consumers, distinctive to competitors and consistent in its promise?
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Convert strategy into execution by crafting succinct and inspiring briefs that create clear direction and springboard breakthrough ideas?
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We have the expertise, frameworks and workshops to get you there.
What we do
How we do it
We understand how busy marketing teams are delivering day-to-day business commitments, so we design & facilitate effective and efficient workshops to help sharpen your brand strategy and deliver better in-market results. All while you keep the engine of your business running
We facilitate our workshops using a suite of proprietary processes and tools that drive disciplined & logical thinking, which results in breakthrough insights and strategy.
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We choose relevant, customised case studies for each organisation to demonstrate best-in-class and aid application.
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Our years of experience across many industries and markets mean we can provide a fresh but experienced perspective to push your thinking. We'll ask the questions you hadn't thought of to get the strategies you need.
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We customise all of our workshops to suit your needs, and we have flexible options based on your team size, location and available time. Full day, half day or an hour of power. Face-to-face or remote - we can do it all!
Who we've helped
Lucinda Barlow, Uber
"Anne Ricci is a brand planning Jedi… a game-changer for brand teams who care about making big commercial impact."
Kath Stravelis, Kraft Heinz
"The process resulted in clear, measurable plans that focus on growth-driving activities… freeing us to focus on the strategic thinking required for an actionable plan."
Rachel Pullicino, Brown Forman
"Anne translated data and insights into actionable strategies… the result was a far more robust, insight-driven process that strengthened our path to sustainable growth."
Penny Cheung, Frucor Suntory
"Anne played a key role in challenging the teams to think harder, longer term and out of the box… The result was compelling plans that the teams and the broader business found easy to align on and get behind."
Jessica Manihera, Sanitarium
"Anne has a refreshingly unique and passionate approach… she pushes teams out of their comfort zone without creating discomfort, which is what makes her outstanding."
Georgia Karaboulis, AMP Capital
"Anne helped us embed a rigorous yet efficient process that delivered stronger, more compelling strategies… our priorities are crystal clear and directly support future growth."
Alex Boden, Vitaco
"Anne possesses a rare skill of engaging and coaching all levels of the organisation… the resulting strategic plans were a massive step up from previous years."
Andrea McDougall, Ramsay HealthCare
"Anne encouraged us to question the status quo and think outside the box… her meticulous preparation and research made every session engaging and impactful."
Hi, I'm Anne Ricci
Loosely translated as 'Brand Direction' in Italian, I founded via Marca in 2016. I am Brand Planning & Positioning specialist, and my mission is to help businesses build brands that matter & marketing teams that thrive.
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With a corporate career spanning almost 20 years, I worked on some of Australia and Asia Pacific's most loved brands, building a strong track record of delivering business results, positioning brands for success and leading marketing capability programs, both locally and globally. My last corporate role was the envy of many – as the Global Marketing Director leading the launch of Tim Tams into the US & China. Yes, I had access to a never-ending pack of Tim Tam's!
This experience means my approach to brand strategy & marketing capability has come from the trenches, not the textbooks. Every tool and process I use has been built to champion the brand management fundamentals I have learned, applied & taught throughout the years, but reinvented so their application is relevant for today's fast-paced world.
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Since starting via Marca I have written strategy for, trained and applied my tools & practices to many industries and brands including:
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FMCG & Alcohol
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Food Delivery & Rides
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Retail & Shopping Centres
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Healthcare, Aged & Disability Care
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Health & Fitness Supplements
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Entertainment & Streaming
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Design, Construction & Equipment Hire
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Higher Education
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Not For Profit
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And I have worked globally across Asia-Pacific, Europe, North and Latin America
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Check out my clients and their testimonials here
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​Want to get to know me better?
You can check out my blog posts here. I also post regularly on Linkedin, so check out my profile
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or you can get in touch via the contact form, and we can organise a virtual coffee or glass of wine, depending on the timezone!
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